Fun graphic ideas for branding re-useable bags, making prime use of free marketing.

BRAND DESIGN

BALIHOO CAFÉ AND FARM SHOP

Lower Mill, Cotsworlds

Lower Mill Estate approached us to rebrand Ballihoo, their onsite restaurant and cafe along with a new ‘plastic free’ shop being built on site.

The Ballihoo brand has been developed to allow flexibility and creativity in its application and includes packaging concepts for products to be sold in the new shop in the future. Reflecting the extravagant and flamboyant nature of the name ‘Ballihoo’ we used expressive and bold typography alongside playful illustrations of interesting local wildlife that habitats across Lower Mill Estate.

The rustic nature of brown kraft paper used on printed collateral and across the packaging brand resonates with the barn style restaurant and natural market shop and works with Lower Mill’s core beliefs and values of acting sustainably whilst protecting and living in harmony with nature.

BRAND CREATION • BRAND STRATEGY

THE CREATIVE LOGO LENDS ITSELF TO A HOST OF APPLICATIONS, FROM RUSTIC SHOP SIGNAGE, BURNT ON TO CRATES CONTAINING FRUIT AND VEG SOLD IN THE SHOP, TO VERSATILE PACKAGING LABELS. WE ARE VERY HAPPY WITH END RESULT AND OUR CUSTOMERS LOVE IT TOO!MATT SIADATAN, MANAGER

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