BRAND DESIGN

THE GARDEN GENT

Landscape Gardener

Overly generous with his time and wisdom and always putting the customer first. Striving to give his very best and known for his integrity – a true gentleman.

In a saturated market Jordon Kelly wanted an ownable identity which portrayed his work and life ethics. The brand needed to convey this message whilst making it clear he was a Landscape Gardner.

Moving away from clichéd garden icons we created a sophisticated typographic solution which played on his gentlemanly qualities whilst taking a playful tone in the use of a subtle top hat icon. Deep brown and fresh green colours were chosen for the brand to enforce the nature of the business.

BRAND IDENTITY | LOGO DESIGN | WEBSITE DESIGN | GRAPHIC DESIGN